Our Story

Collective Club was founded in 2024 by Rachael, who took time off her regular job due to anxiety and stress. During this break, she looked for ways to relax. Traditional meditation felt overwhelming, but she found a box of old craft supplies from the lockdown, inspiring her love for cross stitch again. This calming activity kept her hands busy and decreased her desire to doom scroll . Rachael realized that most cross stitch kits were outdated or aimed at children, resulting in creations without purpose. This insight led her to create modern cross stitch designs that could also serve as wall art.

Our goal is to collaborate with artists worldwide to bring their unique designs to cross stitch. If you want to join us on this creative journey, feel free to contact us.